- Privacy should be an important issue in everything we do, and its central parts should be privacy by design and security by design.
- Privacy is about trust, and companies need to demonstrate that they are trustworthy. Entities collecting user data need to be proactive in ensuring transparency and accountability.
- Some users are willing to share their data in return for a service. Therefore, education and information are key for users to understand what is at stake, and to take responsibility.
- Privacy enhanced technologies should be everyone’s right.